We all run after the same carrot – losing weight! Even if we’re successful at losing a few pounds early on, we gain it back fast. Why does this happen? Why do we lose interest in keeping ourselves fit? Does it have anything to do with spending money?
The WSJ published this article when the amount of people who resolve to lose weight is at its apex, the new years. But the principles are timeless and can be followed anytime for achievement of weight loss goals.
This is somewhat based on exchanging money for health but in a very effective manner. The money you put on line in this method is the MOST fairly used rather than investing in some new fad diet.
It works like this -
1. You set a goal e.g. lose 15 lbs in 30 days
2. You decide on a monetary amount that you’ll have to forfeit if you don’t lose the weight you’ve set as a goal. (Note: The money should be enough to make you cringe ) e.g. $500
3.If you achieve the goal then congratulate yourself and if you don’t then bid good-bye to your hard-earned cash.
First of all this plan works because one of the most desirable element for us is MONEY. Yes, money drives the world! The thought of losing money can create intolerable pain and giving it away due to our mistakes (which could have been avoided) makes us even more mad. So pain to part with something (money) combined with desire of gaining something (weight) works like magic.
It can be fun in so many ways because the looming fear of losing the money can make us do things that we otherwise won’t. For e.g. not many people pay attention to their health when they know that they’ll have to pay thousands in medical bills but happily start losing weight when the amount on the line is as little as $100 (the relative gain in terms of healthy body is much much more!)
So try this out for yourself. Go make a bet with someone. It can be your weight-loss buddy, your friend or your spouse. Bet any amount you’re not comfortable giving away. Sign a contract in presence of a witness, maybe a common friend you have.
I “bet” this will be the best use of money for your weight loss.

